Ancient History
The Grox development team was originally formed in April 2003, under the auspices
of building a comprehensive entertainment platform for HomeScreen Entertainment Pty,
an Australian startup company offering online DVD rental. The director of Grox,
Stephen Steneker, was also co-founder and CTO of HomeScreen. For the 5 1/2 years
prior to co-founding HomeScreen, Stephen was the Technical Operations Manager and
senior engineer for Yahoo! Australia & NZ.
At HomeScreen we designed and delivered an integrated suite of internet/intranet
applications including: a personalised front end web site for customers; backend
inventory tracking, allocation, and forecasting; a permission-based management
system for product information and content feeds; a product recommendation and
merchandising engine; billing system and customer service/account tools;
comprehensive KPIs for finance, marketing, and other business metrics.
In 2005 the HomeScreen business was sold to Perth-based competitor Quickflix.
Based on their strong working relationship and common interests, the former
HomeScreen development team officially joined Grox and embarked on the
next stage of our adventure.
The Sordid Details
Recent Projects
